Knight Coaching
Illuminating the chivalrous leader within
Knight Coaching is a performance and development consultancy for male professionals who want to take the next step in developing their personal, career and lifestyle.
Their Challenges
Knight Coaching branding needed to reflect the founder's approach to professional development, steming from his own value systems, experience and expertise. We spoke about his ‘why’, revealing that he wanted to create more ‘Gentlemen’ that would approach their world views with a more ‘heroic mindset’.
The brief
Visually the identity needed to sit within a professional market, targeting solely men. Shapes from the brand mark allow for the brand to feel ‘organised and strategic’, while text with core messaging takes center stage across touch points.
The results
As part of the sale funnel to bring clients to the Knight Coaching website, a ‘manifesto’ style book was created allowing for clients to gain an insight into the founders ethos and approach to development. This has been used as a ‘Free PDF’ to capture leads. This also doubled up as social content, taking quotes to be used as marketing materials.
"Hiring Jahren for my coaching business was fundamental to my success. Following his expert direction, I was able to create my own unique brand to which my clientele knew what I was about and what it is they were getting. His professionalism was excellent throughout always delivering on time and with fantastic communication skills. I would definitely recommend him to any small entrepreneur or even big company to help them with their business strategy and branding".
Nicholas Knight, Founder, Knight Coaching
